1970s-set pic turns on Formula 1 rivalry

Ron Howard’s racing drama “Rush” has been snapped up by StudioCanal for U.K. distribution.

Penned by Peter Morgan (“Frost/Nixon”), pic stars Chris Hemsworth (“Thor”) and Daniel Bruhl (“Inglourious Basterds”).

The 1970s-set film turns on the real-life rivalry between Formula One champs James Hunt, a Brit, and Austrian Niki Lauda.

Exclusive Films Intl., which is handling international sales, is shopping the pic at the AFM, where Howard showed up on the first day to rally support for the film and meet foreign buyers.

Currently lensing, “Rush” will be distributed by Universal Pictures in the U.S. next year.

Exclusive Media Group and Cross Creek Pictures are co-financing and co-producing with Imagine Entertainment, Working Title and Revolution Films.

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