You will be redirected back to your article in seconds

Spanish B.O. falls by 3%

Theatrical gross driven by 3D tentpoles

Bolstered by 3D blockbusters, especially “Avatar,” total 2010 box office in Spain notched up €655 million ($873.8 million), 3% down from 2009, according to Rentrak.

Total admissions were 10% down, at just under 100 million, underscoring how 3D ticket price hikes of 30%-40% goosed total takings — a worrying sign for exhibitors who rely on concessions for profits.

“2010 was a more than average year, given that Spain played and won the (soccer) World Cup, and the last three months saw terrible box office attrition,” said Arturo Guillen, managing director of Rentrak, Spain.

Cinemagoing has seen steady shrinkage since 2004, when it hit 143.9 million, he added.

First semester B.O. in Spain was up 10% to $426.9 million vs. same period in 2009, with ticket sales broadly flat.

Spanish films took a sizeable hit, however.

Though the final figures aren’t in, local pics’ trawl tumbled about 40% from $139.8 million in 2009 when Alejandro Amenabar’s “Agora” lead a solid roster of Spanish films, said analyst Pau Brunet at Boxoffice.es.

Last year lacked big national titles, aside from Fernando Gonzalez Molina’s “Three Steps Above Heaven,” the highest-grossing Spanish film of the year at $11.4 million, and Guillem Morales’ “Julia’s Eyes,” with $9.2 million.

The three biggest earners last year were Hollywood 3D tentpoles: Holdover “Avatar” ($69.3 million in 2010), “Toy Story 3” ($32.7 million) and “Alice in Wonderland” ($30.4 million).

Withered by online piracy, blockbuster figures were notably down from other major European territories: “Harry Potter and the Deathly Hallows: Part 1” was tracking at just $17.7 million after five weekends at the end of 2010.

More Film

  • Mipcom: Sidse Babett Knudsen on her

    Mipcom: Sidse Babett Knudsen on her Conversion to TV Drama

    Bolstered by 3D blockbusters, especially “Avatar,” total 2010 box office in Spain notched up €655 million ($873.8 million), 3% down from 2009, according to Rentrak. Total admissions were 10% down, at just under 100 million, underscoring how 3D ticket price hikes of 30%-40% goosed total takings — a worrying sign for exhibitors who rely on […]

  • Eddie Izzard Joins Australian Movie ‘The

    Eddie Izzard Joins Australian Movie ‘The Call Back’

    Bolstered by 3D blockbusters, especially “Avatar,” total 2010 box office in Spain notched up €655 million ($873.8 million), 3% down from 2009, according to Rentrak. Total admissions were 10% down, at just under 100 million, underscoring how 3D ticket price hikes of 30%-40% goosed total takings — a worrying sign for exhibitors who rely on […]

  • Abbas Kiarostami

    APSA to Honor Late Abbas Kiarostami, Newcomer Ilgar Najaf

    Bolstered by 3D blockbusters, especially “Avatar,” total 2010 box office in Spain notched up €655 million ($873.8 million), 3% down from 2009, according to Rentrak. Total admissions were 10% down, at just under 100 million, underscoring how 3D ticket price hikes of 30%-40% goosed total takings — a worrying sign for exhibitors who rely on […]

  • village rockstars TIFF

    Village Rockstars,' ‘Summer 1993’ win Mumbai Film Festival

    Bolstered by 3D blockbusters, especially “Avatar,” total 2010 box office in Spain notched up €655 million ($873.8 million), 3% down from 2009, according to Rentrak. Total admissions were 10% down, at just under 100 million, underscoring how 3D ticket price hikes of 30%-40% goosed total takings — a worrying sign for exhibitors who rely on […]

  • Vivien Leigh

    Vivien Leigh Biopic in Works From 'Feud: Bette and Joan' Writers (EXCLUSIVE)

    Bolstered by 3D blockbusters, especially “Avatar,” total 2010 box office in Spain notched up €655 million ($873.8 million), 3% down from 2009, according to Rentrak. Total admissions were 10% down, at just under 100 million, underscoring how 3D ticket price hikes of 30%-40% goosed total takings — a worrying sign for exhibitors who rely on […]

  • Bill Nighy

    Film News Roundup: Bill Nighy, Jack Lowden to Star in Comedy 'Made in Italy'

    Bolstered by 3D blockbusters, especially “Avatar,” total 2010 box office in Spain notched up €655 million ($873.8 million), 3% down from 2009, according to Rentrak. Total admissions were 10% down, at just under 100 million, underscoring how 3D ticket price hikes of 30%-40% goosed total takings — a worrying sign for exhibitors who rely on […]

  • Busan: Director Kamila Andini on Balancing

    Busan: Director Kamila Andini on Balancing Motherhood and Filmmaking

    Bolstered by 3D blockbusters, especially “Avatar,” total 2010 box office in Spain notched up €655 million ($873.8 million), 3% down from 2009, according to Rentrak. Total admissions were 10% down, at just under 100 million, underscoring how 3D ticket price hikes of 30%-40% goosed total takings — a worrying sign for exhibitors who rely on […]

More From Our Brands

Access exclusive content