Competition over busy weekend includes 'Puss in Boots'
In a short-notice calendar development, Sony has scaled back on Roland Emmerich’s “Anonymous,” launching the film limited instead of a nationwide release on Oct. 28.
Sony published the change Monday on Rentrak.
It’s not uncommon for a studio to change its gameplan for a film’s release, especially if it’s meant to build word-of-mouth for a mostly adult-skewing pic like “Anonymous.” But in doing so two weeks before the film’s bow, Sony likely is responding to Paramount’s bumping up the launch of “Puss in Boots” from Nov. 4.
Nor does it help that tracking for “Anonymous” was on the soft side.
While “Puss in Boots” will primarily target families, also launching Oct. 28 in wide release are Fox’s sci-fier “In Time” and FilmDistrict’s “The Rum Diary.”
Sony still plans to bow “Anonymous” in all major U.S. markets at approximately 250 locations.