Sony scales back ‘Anonymous’ release

Competition over busy weekend includes 'Puss in Boots'

In a short-notice calendar development, Sony has scaled back on Roland Emmerich’s “Anonymous,” launching the film limited instead of a nationwide release on Oct. 28.

Sony published the change Monday on Rentrak.

It’s not uncommon for a studio to change its gameplan for a film’s release, especially if it’s meant to build word-of-mouth for a mostly adult-skewing pic like “Anonymous.” But in doing so two weeks before the film’s bow, Sony likely is responding to Paramount’s bumping up the launch of “Puss in Boots” from Nov. 4.

Nor does it help that tracking for “Anonymous” was on the soft side.

While “Puss in Boots” will primarily target families, also launching Oct. 28 in wide release are Fox’s sci-fier “In Time” and FilmDistrict’s “The Rum Diary.”

Sony still plans to bow “Anonymous” in all major U.S. markets at approximately 250 locations.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading