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Sony’s sold on ‘Greatest Movie Ever Sold’

Spurlock film was buzzed about before Sundance

Marking the first major acquisition at this year’s Sundance Film Fest, Sony Pictures Worldwide Acquisitions has nabbed North American rights to Morgan Spurlock’s docu “The Greatest Movie Ever Sold.”

Though several buyers inked deals before Sundance, the fest officially kicked off today and runs through Jan. 30.

“Greatest,” about the world of product placement, was one of the more anticipated titles leading up to the fest. Spurlock (“Super Size Me”) co-wrote “Greatest” with Jeremy Chilnick; the pair also shared producing credits with Abbie Hurewitz through Spurlock’s Warrior Poets banner. Snoot Entertainment’s Keith Calder and Jessica Wu also produced.

Docu will go through Sony Pictures Classics for an April launch.

Deal was negotiated by SPWA’s Scott Shooman and CAA’s Michael Helfand.

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