Sony pitches ‘Moneyball’ on iTunes

Pic to be available for digital download two weeks before DVD, Blu-ray release

Sony Pictures Home Entertainment will offer digital downloads of Bennett Miller’s “Moneyball” on Dec. 22, more than two weeks before the Brad Pitt-starrer hits DVD and Blu-ray on Jan. 10.

“Moneyball” will be among the first titles to include UltraViolet, which will allow Blu-ray users to add the pic to their free Digital Rights Library and enable them to download or instantly stream the film.

Sony is one of UltraViolet’s biggest supporters, as the studio also offered digital downloads of “Friends With Benefits” and “The Smurfs” to customers who purchase the pics on Blu-ray.

Sony has had success going down this road in the past, as “Bad Teacher” was made available to stream online two weeks before discs hit shelves in October, while “30 Minutes or Less” did roughly the same thing in November.

“Moneyball’s” special features include deleted scenes, a blooper reel and features on both Billy Beane and the science of Moneyball, while the Blu-ray discs will also include features on casting and the page-to-screen adaptation.

Sony is also taking advantage of “Moneyball’s” recent awards heat and re-releasing the film in theaters over the weekend, as the only new release is Fox Searchlight’s NC-17 drama “Shame.”

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