Sony on service mission

Hero's welcome for job seekers

The Sony Pictures lot will be full of opportunity on Sunday.

The studio is a primary sponsor of a daylong job fair for military veterans and their spouses that has been organized as part of the national Mission Serve initiative to support service members and their families. It’s part of a campaign to organize 100 “Hiring Our Heroes” job fairs throughout the country, backed by the U.S. Chamber of Commerce and the Foundation of Prince William and Prince Harry.

Sony Pictures toppers Michael Lynton and Amy Pascal will host the event, which will also feature a high-wattage appearance by the Duke and Duchess of Cambridge, as part of their L.A. swing, as well as industry honchos including Leslie Moonves and Ron Meyer.

The fair aims to connect 1,500 job-seekers with 200 employers.

The royal couple will literally lend a hand when they help create 1,000 care packages for children of military men and women serving overseas, an effort coordinated by the nonprofit org Blue Star Families and the USO.

As a serviceman himself, Prince William and his foundation have long had a hand in support initiatives for military families. The couple’s appearance at the job fair and a later reception will go a long way to publicizing Mission Serve’s mission, says Greg Propper, exec director of Cambridge, Mass.-based ServiceNation, instigator of the Mission Serve campaign.

Sony’s involvement in the job fair stemmed from its support of Mission Serve. But heritage also played a part.

“This request landed at the right doorstep,” says Janice Pober, Sony’s senior VP of global corporate social responsibility, noting that Sony Corp. boss Howard Stringer is, like William, both British and a vet.

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