‘Smurfs’ edges out ‘Cowboys’ at Friday B.O.

Toon hybrid earns $13.3 mil; 'Cowboys' expected to win weekend

Stateside moviegoers saw blue last night as Sony’s “The Smurfs” took first with $13.3 million from 3,395 locations.

The nostalgia-backed live action-toon hybrid just narrowly beat fellow new release “Cowboys and Aliens.” The Universal actioner/oater grossed $12.99 million last night from 3,750 engagements.

Still, Uni’s release is expected to slip ahead of “Smurfs” as the weekend wears on. Pre-weekend tracking pegged “Cowboys and Aliens” for a mid-$40 million first weekend, ahead of “Smurfs'” projected $18 million-$22 million bow. Though B.O. observers expect “Smurfs” to drop off dramatically after Friday, tracking for family films is notoriously unpredictable and Sony’s release is on target for something closer to $30 million through Sunday.

Of its 3,395 playdates, more than 59% are in 3D, which could have aided its number one night.

In its soph session, Paramount’s “Captain America: The First Avenger” dropped 70% from its opening night to about $8 million from 3,715 locations. Pic has cumed just shy of $100 million thus far and is expected to wrestle with “Smurfs” for second.

A pair of Warner Bros’ releases are almost tied at the bottom end of the top five. “Harry Potter and the Deathly Hallows: Part 2” made $6.625 million from 4,145 locations and “Crazy Stupid Love” made $6.6 million from 3,020. The studio anticipates something in the high teens this weekend for “Crazy,” with rival studios putting $25 million at the high end of the range.

A pair of high-profile indies also got off to a strong start last night. Sony/Screen Gems’ SXSW acquisition “Attack the Block” had a per screen average of $5,417 at its 8 domestic locations while Lionsgate’s Sundance pickup “The Devil’s Double” averaged $6,315 from 5 locations.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety