Shoreline acquires ‘Generation P’

Company gets int'l rights to satire pic

Shoreline Entertainment has acquired international rights to Victor Ginzburg’s socio-political satire “Generation P.”

Shoreline made the announcement Sunday at the Toronto International Film Festival, where the Russian pic is in the Vanguard Programme.

“Generation P” stars Vladimar Yepifantsev and Michael Yefremov and won the Special Jury Prize at the Karlovy Vary Film Festival. Pic’s based on Victor Pelevin’s novel and follows a disillusioned young Russian poet who works in advertising – and finds his voice creating subversive campaigns for western-style goods during the new age of consumerism in Russia following the fall of communism.

Ginzburg is an American of Russian descent.

The deal was made by Sam Eigen of Shoreline Entertainment with Jim Steele of Filmray negotiating on behalf of the producers.

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