North American deal sealed at Ventana Sur

BUENOS AIRES — Specialty distrib Seventh Art Releasing has acquired North American rights to Argentine helmer Ariel Winograd’s romantic comedy “My First Wedding.”

Deal was sealed at the Ventana Sur mart in Buenos Aires by Seventh Art principal Udy Epstein and Ricardo Freixas, one of “Wedding’s” producers.

Seventh Art plans a limited U.S. release mid-to-late 2012, Epstein said at Ventana Sur, where “Wedding” made its market debut.

Patricio Vega, scribe of Damien Szifron’s hit private-eye TV series “The Pretenders” and “Brothers and Detectives,” wrote the screenplay.

Pic stars Daniel Hendler (“The Lost Embrace”) with Natalia Oreiro (“Francia”).

Freixas, a longtime producer of Juan Jose Campanella (“The Secret of Their Eyes”), produced “Wedding” with Tresplanos founder Nathalie Cabiron and Axel Kuschevatzky, head of cinema at broadcaster Telefe.

Its a Spanish-language pic but Seventh Art won’t target the U.S. Hispanic market.

“By definition, films that get specialized, boutique arthouse releases are not for special interest groups,” Epstein said.

Seventh Art will premiere “Wedding” at U.S. fests for critical acclaim before its commercial city-by-city rollout. VOD will come near the end of “Wedding’s” theatrical run, he added.

Following “Secret” and “Chinese Take-Away,” “Wedding” joins a bevy of Argentine movies that are hits at home (“Wedding” made a healthy $1.5 million in Argentina, released by BVI in early September) and have breakout potential abroad.

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