Multihyphenate will produce, and possibly star

Seth Rogen is joining “The B Team,” coming on as a producer on Disney’s spy comedy, with an eye toward starring.

Disney had no comment about the project, currently in the development stage. Project’s centered on a top secret agent being kidnapped, leaving his tech support team and researchers to rescue him.

Disney set up the project three years ago at Charles Segars’ Sparkler Entertainment after buying a pitch from the scripting team of Derek Guiley and David Schneiderman (Daily Variety, July 11, 2008). Segars was tapped as the producer with Ilan Breil, the scribes’ manager, exec producing.

Rogen produced and starred in Summit’s “50/50,” which was nommed for a Spirit Award as best feature and a Golden Globe in the comedy/musical category. He’s exec produced several movies he’s starred in — “The Green Hornet,” “Superbad,” “Pineapple Express,” “Knocked Up” and “Funny People.”

Rogen will be seen next in Paramount’s mother-son road-trip comedy “My Mother’s Curse” opposite Barbra Streisand. He’s exec producing “Curse.”

Segars received “story by” credit on “National Treasure” and exec produced that pic and its sequel.

Rogen is repped by UTA and Principal.

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