Exec joins as chief creative officer

Industry veteran Robert Baruc has joined year-old distributor Big Air Studios as chief creative officer.

Baruc has exec produced more than 30 films and acquired and marketed more than 500 into the U.S. marketplace during his 25-year career.

“As one of the top marketers of independent films, he is uniquely positioned to guide Big Air Studios through the high-level acquisitions coming up for Big Air in the new year,” the company said.

Baruc served as president of Screen Media Films from 2001-11. There he oversaw the distribution of Rebecca Miller’s “The Private Lives of Pippa Lee” with Robin Wright and Keanu Reeves, “Sherrybaby” with Maggie Gyllenhaal, James Ivory’s “City of Your Final Destination” with Anthony Hopkins and Laura Linney and “La Mission” with Benjamin Bratt.

Big Air touts itself as a full-service distribution company focused on providing genre-targeted titles using all platforms.

Rocket Releasing and Big Air Studios announced two weeks ago that they had acquired North American distribution rights to Darren Bousman’s horror-thriller “11-11-11” — and plan to release the pic on Nov. 11 in 15 major U.S. markets (Variety, Oct. 17).

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