Production in Brazil grows hotter

BERLIN — Brazil’s Filme Rio-Rio Film Commission has sealed a broad-based partnership with Paris’ Ile de France Film Commission.

The agreement was inked Thursday at the Casa Franca-Brasil Foundation, an imposing colonial-era mansion in downtown Rio de Janeiro, and comes as the city — and Brazil at large — is attracting huge interest as a market, lensing locale and potential co-production partner.

“This ceremony gives us the chance to strengthen our organizations’ relationship within a wonderful context,” said FR-RFC prexy Steve Solot. “Rio has the attention of the whole world now thanks to events such as the forthcoming soccer World Cup and the Olympic Games, a trend that now also holds true for the audiovisual sector,” he added.

Major U.S. productions — “Fast Five” and “The Twilight Saga: Breaking Dawn — Part 1″ — have partly shot in Rio or been set there (think 20th Century Fox feature toon “Rio”).

Under the deal both commissions will analyze and advise on potential shoots or co-productions, said Ile de France Film Commission exec director Olivier-Rene Veillon.

Pact will also further Rio-Paris producer relationships through co-production workshops, Veillon added.

France and Brazil signed a new co-production treaty in 2010 that eased co-production criteria and includes TV.

French film board CNC and Brazil’s cinema agency, Ancine, joined forces to organize a Franco-Brazilian co-production workshop at Cannes this year. Also at Cannes, the FR-RFC inked a collaboration agreement with Film London.

The Rio-London pact promotes co-productions and the exchange of best practice film and TV expertise as London and Rio build up to the 2012 and 2016 Olympic Games, respectively.

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