Relativity Pacts with Technicolor

Andrew Marcus named president of corporate development and strategy

Relativity Media has made another step in its transition to a fully fledged studio.

Company has struck an exclusive longterm deal with Technicolor to provide a wide range of services for production and digital distribution on Relativity titles.

Deal reflects Relativity’s rapid evolution, as such deals are generally the province of studios.

Relativity prexy Michael Joe told Daily Variety that this deal “would have been unusual six months ago, but Relativity has moved into direct distribution with the Overture transaction. With our Netflix pay TV deal, we’re now a distributor on movies directly to television.” He added, “As you watch our business evolve over the next couple of years, we’re going to look and feel a lot like any other mini-major or major distributor.”

The exclusive aspects of the deal include services from front-end negative printing, release printing and post services including digital intermediate and visual effects. Technicolor will have preferred-provider status on digital services including DVD compression and authoring, media management and digital delivery to consumers.

In related news, Relativity Media has promoted chief operating officer Andrew Marcus to president of corporate development and strategy.

Marcus, who has been at Relativity since 2005, has extended his contract through 2013.

The move, announced Friday, comes six months after Relativity absorbed Overture Films’ distribution and marketing operation.

Marcus will focus on securing strategic and financial partnerships, building new capital market relationships and seeking merger and acquisition opportunities. He will report to Relativity topper Ryan Kavanaugh.

More Film

  • Anita Hill

    Anita Hill Chairs Hollywood Anti-Sexual Harassment Commission Formed by Top Execs

    Relativity Media has made another step in its transition to a fully fledged studio. Company has struck an exclusive longterm deal with Technicolor to provide a wide range of services for production and digital distribution on Relativity titles. Deal reflects Relativity’s rapid evolution, as such deals are generally the province of studios. Relativity prexy Michael […]

  • Warren Beatty

    Arnon Milchan Sues Warren Beatty Over 'Rules Don't Apply' Flop

    Relativity Media has made another step in its transition to a fully fledged studio. Company has struck an exclusive longterm deal with Technicolor to provide a wide range of services for production and digital distribution on Relativity titles. Deal reflects Relativity’s rapid evolution, as such deals are generally the province of studios. Relativity prexy Michael […]

  • Oscar Isaac Addams Family

    Oscar Isaac in Talks to Voice Gomez Addams in Animated 'Addams Family' Movie

    Relativity Media has made another step in its transition to a fully fledged studio. Company has struck an exclusive longterm deal with Technicolor to provide a wide range of services for production and digital distribution on Relativity titles. Deal reflects Relativity’s rapid evolution, as such deals are generally the province of studios. Relativity prexy Michael […]

  • Jennifer Lawrence

    Publicists for Jennifer Lawrence, Daisy Ridley, Amy Adams Form New Firm

    Relativity Media has made another step in its transition to a fully fledged studio. Company has struck an exclusive longterm deal with Technicolor to provide a wide range of services for production and digital distribution on Relativity titles. Deal reflects Relativity’s rapid evolution, as such deals are generally the province of studios. Relativity prexy Michael […]

  • Hannah Marks Liana Liberato

    Hannah Marks, Liana Liberato to Star in High School Comedy 'Banana Split'

    Relativity Media has made another step in its transition to a fully fledged studio. Company has struck an exclusive longterm deal with Technicolor to provide a wide range of services for production and digital distribution on Relativity titles. Deal reflects Relativity’s rapid evolution, as such deals are generally the province of studios. Relativity prexy Michael […]

  • NOR_D01_053017_9621_R2 – L-R: Tom Hanks (Ben

    Steven Spielberg's 'The Post' to Open Palm Springs Film Festival

    Relativity Media has made another step in its transition to a fully fledged studio. Company has struck an exclusive longterm deal with Technicolor to provide a wide range of services for production and digital distribution on Relativity titles. Deal reflects Relativity’s rapid evolution, as such deals are generally the province of studios. Relativity prexy Michael […]

  • Willa Fitzgerald

    'The Goldfinch' Movie Adaptation Casts Willa Fitzgerald (EXCLUSIVE)

    Relativity Media has made another step in its transition to a fully fledged studio. Company has struck an exclusive longterm deal with Technicolor to provide a wide range of services for production and digital distribution on Relativity titles. Deal reflects Relativity’s rapid evolution, as such deals are generally the province of studios. Relativity prexy Michael […]

More From Our Brands

Access exclusive content