Relativity, Imagem renew output deal

Pact, signed Monday, covers Latin America

Ryan Kavanaugh’s Relativity Media and Brazil’s Imagem Filmes have renewed their output deal for Latin America.

Deal was inked Monday at Cannes. The new three-year pact sees Brazil’s Imagem distributing all Relativity-initiated movies going into production from January 2012 to December 2014.

Agreement extends a current three-year Relativity-Imagem output deal that lapses in December. Imagem will distribute Relativity titles in Brazil and sublicense via other distribs in the rest of Latin America.

Mexico’s Gussi has been a long-standing partner of Imagem’s on Relativity titles.

“Relativity is the No. 1 independent producer, (almost) a studio,” Ivan Boeing, Imagem director of international acquisitions, said at Cannes. Distribution decisions for territories outside Brazil will be taken on a pic-by-pic basis, he added.

Imagem’s re-upping with Relativity comes after a strong clutch of Relativity titles have clicked for Imagem at the box office, including, among more recent releases, “Season of the Witch” and “Limitless.”

The new Relativity-Imagen deal is a further sign at Cannes of a buyer appetite for bigger-budgeted product. Imagem has moved swiftly on the Croisette to tie down Latin American rights to John Hillcoat’s gangster drama “Wettest County,” sold by FilmNation, and Rob Reiner’s “Summer at Dog Dave’s” (aka “The Third Act”) with Morgan Freeman, bought from Voltage Pics.

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