Relativity hires Joseph Matukewicz

Exec named senior VP of worldwide acquisitions

Signaling that Relativity is bringing its checkbook to Park City, Utah, the company has hired Joe Matukewicz for a newly created post as senior veep of worldwide acquisitions.

Relativity Media, which has been transforming itself into a full-fledged studio, announced Matukewicz’s appointment on the eve of today’s launch of the Sundance fest, as he and other Relativity brass gathered in Park City. The former Paramount exec will report to Relativity production president Tucker Tooley and marketing-distribution topper Peter Adee.

Move comes six months after Relativity expanded into distribution by taking over Overture’sdistrib operation. Relativity has “Season of the Witch” currently in release, and its lineup includes “Take Me Home Tonight,” set for release on March 4; “Limitless” on March 18; and the untitled David R. Ellis 3D shark thriller on Sept. 2.

Matukewicz indicated in a statement that Relativity’s looking for additional titles to bolster its slate. “At this time, the acquisitions business has become more entrepreneurial than ever, and Relativity is uniquely poised to aggressively acquire films at any stage: from packaging to finished films,” he said.

Matukewicz had been at Par for nine years, working as VP of acquisitions and co-productions for Paramount Vantage and Paramount Worldwide acquisitions group. He’s been working as a consultant to Relativity, including the acquisition of the 3D shark pic from former Vantage topper Nick Meyer via Sierra Pictures.

“Joe brings great commercial and critical instincts along with a breadth of experience to our team,” Tooley said.

During his tenure at Par, Matukewicz was involved in acquisitions of “An Inconvenient Truth,” “Hustle and Flow,” “How She Move,” “Jay-Z: Fade to Black,” “Mad Hot Ballroom” and “The Machinist.”

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