Exclusive: Continuing to ramp up its distribution arm, Relativity Media acquired domestic rights to Smokewood Entertainment’s “Judy Moody and the NOT Bummer Summer,” adding a family laffer to its broadening slate of mostly mid-budget thrillers and adult comedy.
Relativity, which has been busily transforming itself into a minimajor, now has five pics on its sked including “Take Me Home Tonight” and “Limitless,” set for in March; the untitled 3D shark thriller in September and “Immortals” in November. Relativity acquired Overture’s distribution-marketing operations last summer and has “Season of the Witch” in current release.
Directed by John Schultz (“Aliens in the Attic”), “Judy” stars Aussie thesp Jordana Beatty (“Superman Returns”) as the titular Judy Moody alongside Heather Graham as her aunt as the third-grader sets out to have the most thrilling summer of her life.
The script, penned by Kathy Waugh and Megan McDonald, is based on the characters in McDonald’s nine-title children’s book series, published by Candlewick Press with over 13 million copies in print in 23 languages.
The first “Judy Moody” book was published in 2000. McDonald has also written a novel inspired by the film’s script.
“Judy Moody has an enormous fan base the world over,” said Siegel-Magness. “We are excited to partner with the savvy team at Relativity to bring this beloved character to the bigscreen.”
Relativity shuffled its exec suite last week by tapping Steve Bertram, formerly president of business operations for Paramount Home Entertainment, as chief operating officer and chief financial officer.
CAA brokered the “Judy” deal with Relativity on behalf of Smokewood.