Par wins, places and shows at domestic B.O; 'Shrek' spinoff laps up $9.6 mil

Paramount took top honors Friday as three of its films lead the domestic B.O., including the DreamWorks animated “Puss in Boots,” which bested with $9.6 million.

“Puss” was followed by last week’s monstrously successful holdover “Paranormal Activity 3,” which grossed $6.5 million last night.

The “Shrek” prequel/spinoff is benefitting from a drought of family films lately. The relative absence of kid fare has helped has helped younger-skewing titles like Disney’s “Real Steel” intrude on the family film demo (as a result “Real Steel” has cumed $70.5 million so far, for example). “Puss” is expected to bow around the mid-$30 million mark, possibly earning the record for Halloween weekend grosses.

Twentieth Century Fox’s newcomer “In Time” landed in third with $4.3 million. Interestingly enough, the sci-fier from the scribe behind “Gattaca” about a society that doesn’t age past 25 is tracking especially well with over-25 men.

Friday’s fourth went to FilmDistrict’s “The Rum Diary” with roughly $1.8 million. Pic has Johnny Depp reprising the Hunter S. Thompson-esque protagonist he originated in “Fear and Loathing in Las Vegas,” which bowed to $4.3 million in 1998. “Rum,” conversely, is expected to land just behind “In Time” with between $7 million and $9 million this frame.

And Par’s “Footloose” rounded out the top five, also with $1.8 million, in its third outing. Film has cumed $34.8 million Stateside thus far.

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