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Partnership is ‘Swell’

Seventh Art, New Video team for release

New Video and 7th Art Releasing have teamed up to release doc “The Swell Season,” the Tribeca Film Festival alum that follows the real-life couple who starred in and wrote the soundtrack to 2006 screen romance “Once.”

Split acquisition will see 7th Art release the film in theaters in multiple markets this fall, while New Video will distribute via VOD, digital and DVD under its Docurama Films label.

Directed by Nick August-Perna, Chris Dapkins and Carlo Mirabella-Davis, film chronicles the relationship between singer-songwriters Glen Hansard and Marketa Irglova in the wake of their Oscar win for “Once” tune “Falling Slowly.” Story centers on the pressures of unexpected fame, as played out over the tour for the duo’s 2009 album “Strict Joy.”

Doc from XYZ Films bowed at Tribeca earlier this year and will open the AFI-SilverDocs Film Fest later this month.

Distribution deal was pacted by New Video’s Mark Kashden, 7th Art’s Udy Epstein and XYZ Films’ Nate Bolotin and Aram Tertzakian. L.A.-based 7th Art specializes in indie docs, including music-oriented offerings such as “Radiohead: Meeting People is Easy.”

Upcoming slate from Gotham’s New Video includes narrative feature “Fly Away.”

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