Third in franchise opens with $26.2 mil
Paramount’s “Paranormal Activity 3″ scared up good business at the domestic B.O. last night, grossing $26.2 million.Though most insiders called “Paranormal’s” triumph early, its margin of victory is already a little surprising. Stateside B.O. has been disappointing lately, especially in the under-25 crowd, but Par’s third installment is already posting a 30% increase over “Paranormal Activity 2″ and 53% of its aud was younger than 25. At its current rate, “Paranormal” could land just north of $50 million this weekend, with promising legs as October won’t see a new “Saw” release to distract the marketplace. In distant second, Par holdover “Footloose” made $3.5 million last night. After winning Friday, pic took a minor beating last weekend from Disney’s “Real Steel,” which grossed $3.1 million on Friday for third, and this frame may be no different depending on the apetite of auds too young for “Paranormal.” Newcomer “The Three Musketeers” opened to a modest $2.9 million last night. Though just yesterday observers had the film pegged around $11 million, Summit is adjusting its expectations to the $8 million to $9 million range. Universal’s domestic bow for “Johnny English Reborn” made $1.1 million last night. The Rowan Atkinson laffer has already done superb business abroad, but isn’t expected to repeat its success Stateside.
Want Entertainment News First? Sign up for Variety Alerts and Newsletters!