Pic pulls in young auds plus older crowd nostalgic for romance
It wasn’t a crazy-good debut perf for Paramount’s “Like Crazy,” but Stateside auds seemed to like the Sundance hit well enough.
Though the pic has grossed a so-so $123,140 through Nov. 2, a strong weekend per-screen average of $30,785 from four locations leaves Par reason to hope the romantic drama, which it’s distribbing through specialty label Par Vantage, will leg out in the coming weeks.
Par prexy of domestic marketing and distribution Megan Colligan says the studio spent conservatively on marketing early on, but plans to pick up the pace as the film expands. In its second outing, “Like Crazy” broadens to 16 screens across the nations’s top 10 markets; five of them in Los Angeles where, at the Arclight and Landmark, the film ranked No. 1.
Colligan adds that the pic, which nabbed this year’s Sundance Grand Jury prize and best actress honors for Felicity Jones, has played strongly with twentysomethings, as well as an older arthouse crowd. This broad (for a specialty pic, that is) playability means the film should do OK in markets outside of New York and L.A.
The pic, from co-writer/director Drake Doremus (2010’s “Douchebag”), tells the story of a romance between two college students, an American, played by Anton Yelchin, and Jones, a Brit. Pic’s somewhat auto-biographical storyline, follows both characters as they try to overcome the difficulties of a long-distance relationship.
Par acquired the film for a reported $4 million in partnership with film financing company Indian Paintbrush, with a P&A commitment of less than $10 million.