Exec was Disney marketing senior VP
Paramount Pictures has tapped veteran Disney marketing exec Nic Crawley as the president of international marketing.
Par announced Monday that Crawley — who left his post as senior VP of international marketing at the Mouse House last week — will begin work at the studio immediately.
“We could not be happier about Nic joining our team,” said Paramount’s Chief Marketing Officer Josh Greenstein. “Nic has incredible passion, talent, and experience. His depth of knowledge of the international marketplace will be a great asset for our diverse slate of films moving forward.”
Crawley will report to Greenstein and will be based at studio headquarters in Los Angeles. Paramount noted in the announcement that marketing and sales functions currently performed locally in territories worldwide remained unchanged.
Greenstein and Crawley will work closely with another former Disney exec, Anthony Marcoly, who was named in late October as president of Paramount International. Marcoly, who ankled as president of Walt Disney Pictures Intl. in January 2010, replaced Andrew Cripps, who has opted not to stay with the studio.
Par’s release slate includes “Mission: Impossible — Ghost Protocol” and “The Adventures of Tintin,” which opens Wednesday, and “The Devil Inside” on Jan. 6.