L.A. production rises 5% so far this year vs. 2010
Off-lot production in the Los Angeles area has stayed active so far this year, increasing by 5% during the week that ended Sunday.Feature activity surged to 37% compared to the same week a year ago, with 118 days permitted, according to figures released Tuesday by the FilmL.A. permit coordinating agency. Andrew Niccol’s sci-fi pic “Now” — formally known as “I Am Mortal” and starring Amanda Seyfried, Justin Timberlake and Cillian Murphy — was the largest contributor, as Immortal Prods. obtained permits for 16 production days for the period. “Now” has a permit to keep shooting this week. It’s nearing the end of its shoot, with most of the activity in the downtown area. Other features shooting locally include Sony’s “Jack and Jill,” DreamWorks’ “Welcome to People” and Fox’s “X-Men: First Class.” TV activity was up 16% to 335 days, led by 23 days for ABC Studios, including eight for its “Criminal Minds.” Pilots that have been shot locally this month include “East Sandstone,” “A Giant,” “The Wedding Band,” “Danni Lowinski” and “Torchwood.” Commercials posted a 27% decline during the week with 129 days. Moxie Pictures was the most active producer with 13 dates, all but one for a spot for Payless. FilmL.A. announced earlier this month that off-lot production in the Los Angeles area increased by 15% last year thanks largely to unexpected fourth-quarter gains in feature production and TV along with a surge in commercials shooting.