Nico Nico bows movie streaming service

Pics include 'Matrix,' 'Lord of the Rings' franchises

TOKYO — Nico Nico Douga, Japan’s biggest video-sharing website, launched a movie streaming service on Monday.

The service will offer an initial 100 titles on the site’s Nico Nico Channel, including “Harry Potter and the Deathly Hallows: Part 2,” as well as the “Matrix” and “Lord of the Ring” pics, and the Bruce Lee classic “Enter the Dragon.” The pics are available on either Video On Demand or Electric Sell Through, with the former costing 400 yen ($5.20) for new pics, $3.90 for classics, while prices for sell-through titles start at $12.99.

The service will use the Nico Nico Live Broadcast system that allows viewers of the same pic to exchange comments while the streaming is in progress.

Niwango, the company that manages the Nico Nico Douga site, plans to expand the number of offerings and stream popular U.S. TV dramas.

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