Mike Lang to deliver keynote at Cannes mart
Miramax is to take a stand for the first time at the Mipcom sales mart, which bows Oct. 3.
In addition, CEO Mike Lang will deliver a keynote speech on the opening day of the Cannes event.
“The Miramax film library is among the most respected in the world, and we believe the movies and the brand have tremendous untapped global potential,” Lang said.
“Mipcom represents an exciting opportunity to meet and interact with global decision makers and establish meaningful partnerships.
“Our key initiatives will include the ongoing expansion of our international television and digital sales efforts, development of both distinctive film as well as television programming and our hope to ultimately launch Miramax-branded cable channels as we seek to reach new audiences.”