Exec set as chief marketing officer

Imax has tapped Marc de Grandpre as chief marketing officer to spearhead the company’s global brand and marketing initiatives.

De Grandpre joins Imax after most recently serving as chief marketer for Qualcomm’s Firethorn division. Based in New York, he’ll report to Imax CEO Richard Gelfond.

“Marc has the business acumen, the leadership skills and the experience to help us further develop our brand and our reputation,” Gelfond said in a statement.

De Grandpre has spent the majority of his career in marketing with Red Bull energy drink.

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