Superman gets the Lego treatment

The Man of Steel now comes in Lego form.

As Warner Bros. unleashes its “Batman: Arkham City” videogame on New York Comic Con, the studio is using the second-largest fanfest behind San Diego Comic-Con, in July, to debut the first Lego version of Superman.

Figure is part of a pair up between Lego and Warner Bros. Consumer Products and DC Entertainment, first announced this summer (Daily Variety, July 19).

As part of the multi-year deal, Lego will get access to DC’s entire library of superheroes to turn into minifigures and playsets. The first are set to hit store shelves in January, starting with 13 characters, including Batman, Superman, Wonder Woman and villains the Joker, Bane, Harley Quinn and Lex Luthor, under the Lego DC Universe Super Heroes line.

As part of a promo, WB and Lego will distrib 200 Superman minifigures exclusively to NYCC attendees.

Lego will also use NYCC to show off new toys like its Lego DC SuperHeroes Batcave set, that includes five minifigures: Bruce Wayne, Batman, Robin, Poison Ivy and Bane, and comes with Batman’s Batcycle and Bane’s Drill-mobile. Special features include an elevator where Bruce Wayne can transform into Batman, vehicle flick missiles and a prison pod to secure Poison Ivy.

WB and Lego already had been producing toys and videogames around the Batman franchise, and will launch a new set of playthings around next summer’s “The Dark Knight Rises” through the Lego Batman collection. “Lego Batman: The Videogame,” published by WB Bros. Interactive Entertainment, has sold more than 12 million units since 2008.

New York Comic Con starts today and runs Oct. 13-16 at the Javits Center. Event attracts nearly 100,000 attendees.

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