Kevin Smith will self-distrib through Smodcast Pictures
Lionsgate has obtained homevideo and digital rights to Kevin Smith’s “Red State,” while the filmmaker will continue to self-distribute the picture under his Smodcast Pictures banner.
Lionsgate and Smodcast made the announcement Tuesday. The film is scheduled to release on multiple platforms in September followed by packaged media before the end of the year.
“Red State,” starring Melissa Leo and John Goodman in the story of a group of teens in Middle America who receive an online invitation for sex, debuted in January at Sundance with Smith buying his own film for $20 and declaring he would be self-distributing. The announcement said “Red State” has grossed close to $1 million to date from 15 single show engagements, including $162,000 at Radio City Music Hall at the March 5 kickoff show.
Jim Packer, Lionsgate President of Worldwide Television and Digital Distribution, said, “Kevin has proven he knows how to mobilize his fan base surrounding the launch of his movies.”
Smith said that Lionsgate was the only distributor he hoped would buy the pic at Sundance and noted that Lionsgate had handled the release of “Dogma.”
“This company crushed it with ‘Dogma’ back in ’99 and ever since, they’ve been able to punch through always-crowded cineplexes with the most responsible marketing budgets in the industry,” Smith said. “My flick is my art and my art is like my child; and I feel safe letting Lionsgate babysit my kid.”