Deal is a first for the e-coupon site and studio
Lionsgate and web site Groupon have announced a partnership to sell discounted tickets to “The Lincoln Lawyer” in a two-day promotion starting Wednesday.
The legal thriller, starring Matthew McConaughey, Marisa Tomei and Ryan Phillippe, opens in more than 2,500 theaters Friday. Three-year-old Groupon currently delivers more than 900 discount offers.
The companies touted the deal, announced Wednesday as the first partnership between a major studio and Groupon, noting it reaches 60 million online consumers.
Neither company disclosed how many tickets they had sold but a source with knowledge indicated that 100,000 tickets had been sold by Wednesday evening.
Lionsgate said Groupon will make tickets available for $6 apiece and that Fandango will orchestrate the program under which consumers will purchase the deal on Groupon and receive a special code that will be valid for redeeming tickets through Fandango.
“We are always looking for ways to reach our consumers with targeted, cost-effective and innovative campaigns,” said Lionsgate vice chairman Michael Burns.
Rob Solomon, president and chief operating officer of Groupon indicated that the company’s looking to partner with other Hollywood studios.
“We’re excited to partner with a company who’s willing to go beyond traditional advertising to reach consumers in the digital marketplace,” he said in a statement. “It’s a strong start to what will hopefully be deep and mutually beneficial relationships with movie studios and theatrical exhibitors.”