Liedtke & Larsen: Bringing the ‘young’ to PYE

Youth Impact Report 2011: Prime Percenters

Impact: Principato Young bought over the two power players to cement a place in the young-actor space.
Next: Liedtke’s roster includes Joel Courtney (“Super 8”) and Celine Buckens (“War Horse”). Larsen reps Ross Lynch, star of Disney Channel’s “Austin and Ally.”
Causes: Liedtke assists local schools and the Komen breast cancer walk; Larsen advises Shailene Woodley’s All It Takes nonprofit.

Those looking for signs of vitality in the youth talent arena need look no further than new players angling for a foothold in the space. This year, management-production firm Principato Young Entertainment muscled up in a major way, hiring Elements Entertainment founder Nils Larsen and WME’s star youth agent, Bonnie Liedtke.

According to Liedtke, the market is “sizzling hot” these days, and there’s not an agent in town who doesn’t have youth talent. In making the move to PYE, Liedtke leaves Thor Bradwell behind to work with Larsen, a well-respected youth manager in his own right.

“Nils has so much energy, and it’s fun to be teamed with someone that’s happy to be here,” she says.

As an agent, Liedtke helped build the careers of Leonardo DiCaprio, Hilary Swank and Zac Efron. Now, she eventually hopes to produce for clients, putting together projects that would best suit them.

“My roster is incredibly small compared to being an agent, but now I can have strong opinions on actual projects and materials, to kind of steer a client’s career — I want to find more ‘Gilbert Grapes’ in the world,” Liedtke says.

Larsen knew he wanted to work with actors at the age of 8, helping persuade his parents to move to Los Angeles from Arizona. He was 23 when he set up Elements.

“I’m a firm believer in letting youth enjoy their youth,” he says. “You are only young once. I would rather have a kid miss out on an opportunity than skip a two-week camping trip.”

More Scene

  • Sundance Parties

    Sundance 2018: The Insider's Party Guide

    Impact: Principato Young bought over the two power players to cement a place in the young-actor space.Next: Liedtke’s roster includes Joel Courtney (“Super 8”) and Celine Buckens (“War Horse”). Larsen reps Ross Lynch, star of Disney Channel’s “Austin and Ally.”Causes: Liedtke assists local schools and the Komen breast cancer walk; Larsen advises Shailene Woodley’s All […]

  • '12 Strong' film premiere

    '12 Strong': Chris Hemsworth Hopes Film Can Reduce 'Misconceptions' About Afghanistan

    Impact: Principato Young bought over the two power players to cement a place in the young-actor space.Next: Liedtke’s roster includes Joel Courtney (“Super 8”) and Celine Buckens (“War Horse”). Larsen reps Ross Lynch, star of Disney Channel’s “Austin and Ally.”Causes: Liedtke assists local schools and the Komen breast cancer walk; Larsen advises Shailene Woodley’s All […]

  • Guillermo del Toro, Greta Gerwig and

    Timothée Chalamet Says He'd Love to Work With Christopher Nolan or Guillermo del Toro

    Impact: Principato Young bought over the two power players to cement a place in the young-actor space.Next: Liedtke’s roster includes Joel Courtney (“Super 8”) and Celine Buckens (“War Horse”). Larsen reps Ross Lynch, star of Disney Channel’s “Austin and Ally.”Causes: Liedtke assists local schools and the Komen breast cancer walk; Larsen advises Shailene Woodley’s All […]

  • Tracee Ellis Ross

    Tracee Ellis Ross at Image Makers Awards: 'Clothing Started as Armor for Me'

    Impact: Principato Young bought over the two power players to cement a place in the young-actor space.Next: Liedtke’s roster includes Joel Courtney (“Super 8”) and Celine Buckens (“War Horse”). Larsen reps Ross Lynch, star of Disney Channel’s “Austin and Ally.”Causes: Liedtke assists local schools and the Komen breast cancer walk; Larsen advises Shailene Woodley’s All […]

  • 'Salute to Service' Honored Industry Support

    Variety's 'Salute to Service' Presented by National Geographic Celebrates Industry Supporters of Troops, Veterans

    Impact: Principato Young bought over the two power players to cement a place in the young-actor space.Next: Liedtke’s roster includes Joel Courtney (“Super 8”) and Celine Buckens (“War Horse”). Larsen reps Ross Lynch, star of Disney Channel’s “Austin and Ally.”Causes: Liedtke assists local schools and the Komen breast cancer walk; Larsen advises Shailene Woodley’s All […]

  • Rob Riggle Salute to Service

    Rob Riggle on Work With Veterans at Variety, National Geographic's Salute to Service: 'It's Who I Am'

    Impact: Principato Young bought over the two power players to cement a place in the young-actor space.Next: Liedtke’s roster includes Joel Courtney (“Super 8”) and Celine Buckens (“War Horse”). Larsen reps Ross Lynch, star of Disney Channel’s “Austin and Ally.”Causes: Liedtke assists local schools and the Komen breast cancer walk; Larsen advises Shailene Woodley’s All […]

  • Golden Globes Timeline

    Inside the Glamorous Golden Globes After-Parties

    Impact: Principato Young bought over the two power players to cement a place in the young-actor space.Next: Liedtke’s roster includes Joel Courtney (“Super 8”) and Celine Buckens (“War Horse”). Larsen reps Ross Lynch, star of Disney Channel’s “Austin and Ally.”Causes: Liedtke assists local schools and the Komen breast cancer walk; Larsen advises Shailene Woodley’s All […]

More From Our Brands

Access exclusive content