MovieClips pacts to 'promote movie discovery'
MovieClips has inked a deal with Google to provide YouTube with more than 20,000 licensed clips of pics from the six major studios.The clips will be featured in the Movie Extras portion of YouTube’s VOD platform and the MovieClips YouTube channel. YouTube is hoping to use the scenes to entice visitors to rent its films or download them to own. MovieClips assigns data points to what’s onscreen, including action, mood, settings and props, that enable consumers to discover films through lists and games. Each HD clip uploaded by MovieClips will direct users to thousands of related clips after it finishes. The MovieClips Channel will also offer games, clip mashups, trivia, trailers and original movie-related programming. “Our goal is to promote the discovery of movies,” said MovieClips co-founder Richard Raddon. “By making our clips accessible on the biggest video platform on the Web, we unlock the power of movie clips to promote feature film purchase and rental.” The Google deal comes after the Venice, Calif.-based company raised $7 million in a series B round of financing from MK Capital, previous investors Shasta Ventures, First Round Capital, Jeff Clavier of SoftTech and Richmond Park Partners, as well as Machinima CEO Allen DeBevoise. Mark Terbeek of MK Capital will join Sean Flynn (Shasta) and Adam Lilling (Launchpad LA) on the MovieClips board of directors. MK Capital’s Yair Landau, who previously served as vice chairman of Sony Pictures Entertainment, will become a board observer.