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L.A. sees off-lot production uptick

Increases by 32% during week ended Sunday

Off-lot production in the Los Angeles area has shown plenty of life in mid-January, increasing by 32% during the week that ended Sunday.

Feature activity was up 24% compared to the year-ago week with 71 days permitted, according to figures released Tuesday by the FilmLA permit coordinating agency.

Andrew Niccol’s sci-fi pic “Now,” formally known as “I Am Mortal” and starring Amanda Seyfried, Justin Timberlake and Cillian Murphy, was the largest contributor with Immortal Prods. obtaining permits for 11 production days for the period.

TV activity surged 37% to 389 days, led by 27 days for GCM Prods. for “Jamie Oliver’s Food Revolution 2.”

Commercials posted a 14% hike during the week with 191 days. Anonymous Content was the most active producer with 18 dates, including 13 for a spot for Verizon.

FilmLA announced last week that off-lot production in the Los Angeles area increased by 15% last year, thanks largely to unexpected fourth-quarter gains in feature production and TV along with a surge in commercials shooting. Feature shoots for the year were up 8.1% to 5,378 days, TV gained 11.9% to 17,833 days, and commercials increased 28% to 6,778.

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