Communications exec to senior VP

Kathryn Kranhold has joined the Walt Disney Co. as senior VP, corporate communications.

Kranhold will help develop the Mouse House’s communications strategies for financial reporting, legal matters, corporate reputation management and executive communications, working closely with Disney’s parks and resorts, media networks, consumer products, film studio and interactive media divisions.

She reports to Zenia Mucha, exec VP of corporate communications.

“Kathryn’s professional experiences in both communications and journalism make her an excellent addition to our team,” Mucha said. “Her understanding of complex companies, issues and industries will serve Disney and its key stakeholders and audiences well.”

Kranhold was most recently at the Brunswick Group, repping clients in crisis, litigation and financial communications matters, and at Sard Verbinnen & Co. before that.

From 1996-2008, she was a writer for the Wall Street Journal, covering the finance, law, advertising, energy and health-care beats. She was also the paper’s public utilities reporter during the late 1990s. She began her journalism career with the Hartford Courant.

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