Jack Huston, Emmy Rossum star in 'Way Down South' for Efish Ent.

Jack Huston, Emmy Rossum and Nasir “Nas” Jones will topline indie crime drama “Way Down South” with Jonas Pate directing.

Project was announced Wednesday at the opening day of the American Film Market.

Shooting’s set to start in the spring in New Orleans. Pate’s directing from a script he wrote with his twin brother Josh Pate (“The Take”).

The film tells the story of a gambler and small time crook, played by Huston, who steals a Civil War-era sword from a museum to finance his escape from a loan shark who staked him in a losing poker game.

Jones has been cast as the best friend and Rossum will play the former love interest. Country music singer Hank Williams III has also been cast.

Braxton Pope will produce with Eric Fischer and Brianna Lee Johnson of Efish Entertainment. Tom Reilly of Efish will exec produce.

Pope told Variety that producers are hoping to sign the Black Keys to score “Way Down South.”

Pope is due to produce the feature “Bait” from a script by Bret Easton Ellis to be directed by Paul Schrader, set to shoot in Puerto Rico. Efish Entertainment recently wrapped the independent feature “Seven Below,” starring Val Kilmer and Ving Rhames, and co-financed “Vehicle 19″ starring Paul Walker and the forthcoming “A Night Train To Lisbon,” to be directed by Bille August.

Pate is represented by WME. Huston is represented by UTA and manager Todd Diener of Untitled. Rossum is represented by ICM and manager Christian Donatelli of The Schiff Company. Nas is represented by WME and manager Anthony Saleh.

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