Multi-picture deal includes 2D, 3D films
Bolstering its studio footprint, Imax has inked a four-picture deal with Paramount for 2011 titles “Super 8,” “Transformers: Dark of the Moon,” “Mission: Impossible — Ghost Protocol” and “The Adventures of Tintin: The Secret of the Unicorn.”It’s the company’s first multipicture pact with Par. Imax announced deals with Warner Bros. and Disney last year. “I love the variety of these films,” said Imax prexy Greg Foster. “We’re really building a repeat business of partners, and these titles are tailor made for us because everybody knows what they’re getting.” Last year Imax more than doubled its 2009 worldwide grosses as major studio tentpoles (both 2D and 3D) boosted ticket sales to $546 million — a record gross for the megascreen exhib. “Consumer demand for the Imax experience has never been higher,” said Rob Moore, vice chairman of Par. “Coupled with the rising popularity of the Imax brand, the growing number of screens and the increased interest from our top filmmakers to have their movies offered in this format, Imax is and continues to be a key part of our release strategy.” Par’s slate is an even split between 2D and 3D, with J.J. Abrams’ “Super 8″ and Brad Bird’s “Mission: Impossible,” to be released in 2D, while Michael Bay’s third “Transformers” installment and Steven Spielberg’s “Tintin” are in 3D. “Mission: Impossible” will include scenes shot with Imax cameras and exclusive to Imax. “Super 8″ launches June 10, followed by “Transformers” on July 1 and fourth-quarter titles “Mission: Impossible” on Dec. 16 and “Tintin” on Dec. 28.
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