Film4, the feature pic arm of Brit pubcaster Channel 4, has appointed Anna Higgs to the newly created role of commissioning editor to spearhead its digital initiatives under new banner Film4.0.
Film4.0, which Film4 topper Tessa Ross announced in May, will see Film4 invest £1 million ($1.6 million) of its annual $24.4 million budget into the new division, with an aim to find new talent and discover new ways of making, marketing and distributing pics as well as engaging new auds online.
Higgs, who will take up the role at the end of September, will report to senior commissioning editor Katherine Butler.
Higgs will focus on three main areas: commissioning new and established filmmakers working in the digital space in new and innovative formats; seeking new talent working in this area; and working across the Film4 slate to exploit new cross-platform audience-facing marketing opportunities.
A former digital media producer and consultant, Higgs most recently collaborated with Film4 on the short film ”See Me,” which she produced through her shingle Quark Films that she co-founded with Gavin Humphries.
At Quark, she produced a raft of docus, animation and fiction through traditional and new media platforms including theatrical features ”The People vs. George Lucas” and ”First Person Shooter.”
Humphries will continue to run Quark, working with new and established talent across all platforms.
”We are thrilled to have found in Anna the perfect person with whom to launch our new digital venture, Film4.0,” said Ross. ”She combines a passion for innovation with a clear expertise in delivering it to audience.”
Higgs added: ”I am incredibly excited to be heading up this groundbreaking initiative. Working with a team that has such phenomenal talent relationships and have the freedom to take risks was simply an unmissable opportunity for me.”