Executive named exec VP of marketing at Screenvision

Lee Heffernan has been tapped as senior VP of marketing for in-theater advertising firm Screenvision.

Heffernan, who most recently served as senior VP of integrated marketing at Martha Stewart Living Omnimedia, will start her new gig Monday. She’ll report to Screenvision chief revenue officer Mark Mitchell.

“Lee is an innovative marketer who will bring with her wealth of experience in creating and managing cross-platform initiatives to Screenvision,” Mitchell said.

Prior to Martha Stewart Living Omnimedia, Heffernan served as prexy of Heffernan Marketing, a company she founded specializing in media brand development, integrated sales and marketing.

Follow @Variety on Twitter for breaking news, reviews and more