Bill Harrison has been upped to CEO of praisery Fifteen Minutes, replacing founder Howard Bragman, who will remain chairman of the company.
The exec was most recently president-chief operating officer at the Los Angeles-based PR firm, whose clients include Alloy Entertainment, Ford Motor Co., Hyatt’s Andaz hotels and eHarmony.
Harrison assumes oversight of Fifteen Minutes, which Bragman launched in 2005. Bragman also founded BNC, which IPG bought in 2000.
“Bill has proven to be an adept strategist and partner, and I am confident he will embrace this role successfully on behalf of the agency I founded to see us grow to new heights,” Bragman said in a statement. “His client management and mentorship skills internally are strengths among the best I have seen in my 30 years in the business.”
Harrison has spent the past four years growing the firm with partners Ryan Croy and Lisa Perkins, especially in the entertainment and lifestyle categories. He also serves on the boards of directors of the Trevor Project and Art of Elysium. “Now more than ever, brands, personalities and celebrities require highly creative and strategic thinking to succeed in this complex marketplace,” Harrison said. “I am proud to continue this work with the team and Howard, as we continue to expand our client success and performance.”
Before joining Fifteen Minutes, Harrison spent three years at PMK, managing corporate entertainment clients, and repping Universal Studios, Wasserman Media Group and Kodak as a partner in a boutique PR firm.