MentorTainment program turns 10

In 2001, Fox Music president Robert Kraft was attending a senior staff meeting where it was once again pointed out that “there were a lot of similar-looking people in the room,” recalls the exec, who contacted Cheryl Mollicone, then of the Recording Academy (NARAS), and proposed a mentoring program for high schoolers seeking to learn more about the music business.

In the decade since establishing “MentorTainment,” Kraft has sharing insight with a select group of 11th-graders from the Academy of Music at Alexander Hamilton High School, a music magnet not far from the Fox lot. Twice a month, students are given the opportunity to shadow Fox Music executives, attend scoring sessions (such as the recent “Diary of a Wimpy Kid: Roderick Rules”) and work on their resumes and college applications.

“They not only get to stand on the scoring stage and watch a session, but also see music supervisors, contractors, engineers and copyists at work,” Kraft says. “They get to see there are a lot more occupations in music and entertainment than just ‘the artist.’?”

Alumni have ended up everywhere from BMI to the cover of Billboard to the Broadway stage of “Spider-Man.” And one day, Kraft says, “I hope to see some of those kids at our senior staff meetings.”

More from the Education Impact Report 2011:
Brave new ways to teach media | Yesterday’s grads share key lessons | Film school directory | Fox topper shows real class | Media’s emerging markets | Media mentor of the year | Master class | Brands sponsor student shorts

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