Publicity vet named exec VP of theatrical marketing division
Twentieth Century Fox has named Bumble Ward exec VP of publicity of the studio’s domestic theatrical marketing department, effective today. Ward will oversee all aspects of the studio’s domestic publicity campaign, filling a gap left by Carol Sewell, who exited the position in May.Exec will report directly to president of domestic theatrical marketing and chief marketing officer Oren Aviv and Tony Sella, president, domestic theatrical marketing and chief creative officer. Ward previously ran her own entertainment public relations, marketing and communications firm, Bumble Ward & Associates, which she closed in 2005 to pursue interests in writing and social media marketing. Ward had previously served as an exec at boutique PR firms Clein + White Public Relations and Marketing; Dennis Davidson & Associates; Andrea Jaffe & Associates and Clein + Feldman. “Bumble has long been one of the industry’s most respected publicity professionals and over the past several years she has become a top social media marketing specialist,” said Aviv and Sella in a joint statement. “Her wealth of experience in both traditional and cutting-edge approaches will bring an exciting new dynamic to our publicity team, as we continue to innovate and evolve to maximize the opportunities presented by the rapidly changing media landscape.” Ward also served as a board member of BAFTA/LA and is an honors grad of Harris Manchester College, Oxford.