Murray's film wins first Puma.Creative Impact Award

LONDON — Helmer Rupert Murray’s sustainable fishing documentary, “The End of the Line,” hooked the first Puma.Creative Impact Award in London on Tuesday.

Pic trawls in a grant of €50,000 ($68,000) to be split between the filmmakers and their campaign drawing awareness to the devastating impact over-fishing has on the oceans and the politicians who fail to protect the world’s fish stocks.

Murray said the doc “was designed to do a job, and that was to revolutionize the way that people thought about the oceans.”

Producer George Duffield announced that, as a result of the doc, a second marine reserve had been created in the Maldives, doubling the area of the world’s ocean currently under protection from 1% to 2%. The filmmakers’ goal is to reach 10% in the next 10 years.

The jury awarded a surprise special commendation to helmer Anders Ostergaard’s “Burma VJ,” about the Democratic Voice of Burma, a group of underground journalists who risked their lives to document the 2007 uprising against the junta.

Puma sourced an additional $34,000 for the impromptu runner-up.

This year’s jury included H.M. Queen Noor of Jordan, helmer Morgan Spurlock, Sudanese musician Emmanuel Jal, Orlando Bagwell, director of the Ford Foundation’s JustFilms initiative, and actress Thandie Newton.

The Puma.Creative Impact Award is a new annual award honoring the doc that makes the most significant difference in the world, with the prize to help continue the filmmakers’ campaign work.

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