Digital webs picking up slack
While French TV networks TF1, M6 and Canal Plus have ramped up their offer of U.S. skeins and original programming, the number of films broadcast on the nets reached a decade low in 2010.
In contrast, France’s seven digital terrestrial channels unspooled 816 films in 2010, up 3.6% on 2009.
TF1 and M6 aired 289 films in 2010, 9.9% down on the previous year. According to the report, TF1’s film offer fell 22.9% — its lowest number since 1987.
At M6, which has gradually reduced its slate of films since 2006, 13.1% of pics broadcast were reruns from 2009.
Pay TV cabler Canal Plus aired 375 pics in 2010, down 29 on 2009.
Meanwhile, pubcaster France Televisions’ film programming also fell by 3.2% on 2009 with 539 pics.
The share of U.S. titles went up on all French nets except TF1 — and skyrocketed on DTT channels.
Study also revealed TV ratings for films scheduled on primetime declined on all Gallic nets (apart from Franco-German web Arte and DTT channels) in 2010 with an average of 3.28 million viewers, the lowest since 1993. ‘”Welcome to the Sticks,” “Asterix at the Olympic Games” and “Ratatouille,” which all aired on TF1, were 2010’s top-rated films.