Jonathan Eirich has been upped to veep of production at DreamWorks. Eirich, who joined the company in 2006 as an assistant to Stacey Snider, was promoted to creative exec in fall 2007 and named director of development a year later; he worked on such films as “Transformers: Revenge of the Fallen” and “I Am Number Four.” Under co-presidents of production Holly Bario and Mark Sourian, Eirich oversaw development of DreamWorks’ upcoming pics “Cowboys and Aliens” and “The Help.” His other projects include “Robopocalypse,” “Monsterpocalypse,” “Southpaw,” “Home Movies” and “Quatermain.” In addition, DreamWorks has reupped Kira Goldberg and Chloe Dan as VPs of production.

Reveille has tapped two new execs, with Monica Austin joining as senior VP of business and brand development and Rob Cohen as veep of creative affairs. Both report to Reveille prexy Eden Gaha. Austin comes to the company from ITV Studios, where she served as director of brand extensions and integrated marketing. Cohen previously worked with Gaha during their respective stints at FremantleMedia and Mark Burnett Prods. The new hires come on the heels of the exec restructuring at Reveille that followed the acquisition of its Shine Group parent company by News Corp.

John Cooke has been upped to veep of production finance for Telepictures Prods. Cooke, an 18-year veteran of the Warner Bros. shingle, had served as director of accounting since 2004.

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