‘Dragon Tattoo’ to open a day early

Sony moves release of thriller ahead to Dec. 20

Sony will kickstart a crowded Christmas frame by launching nationwide “The Girl With the Dragon Tattoo” a day early, on Dec. 20, at 7 p.m.

Pic was originally skedded to bow Wednesday, Dec. 21, the same day as Paramount pair “The Adventures of Tintin” and “Mission Impossible: Ghost Protocol.” A trio of additional wide entries launch over the long holiday weekend, including Fox’s “We Bought a Zoo” on Dec. 23, as well as Disney’s “War Horse” and Summit’s “The Darkest Hour,” both of which bow Christmas Day.

“Dragon Tattoo,” an English-language adaptation of the first entry in Stieg Larsson’s global bestselling series, has been tracking steadily for the past week, with solid awareness and definite interest among potential moviegoers.

Jeff Blake, Sony chairman of worldwide marketing and distribution, said the early launch is meant to appeal to first-responders. “We feel that by opening for nighttime shows on Dec. 20, fans of the book will be given the perfect opportunity to get a jumpstart on the release of an exceptional film,” Blake said.

Sony has kept details of David Fincher’s “Tattoo” treatment under tight control; pic’s trade review embargo was lifted midnight Monday.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading