Dolby, Barco set ShowEast demo

Single projector works at high frame rates

Dolby and global tech company Barco have planned a demo for ShowEast 2011 designed to show that a single projector can playback at nearly three times the frame rate of traditional movie exhibition rates of 24 frames per second.
Barco and Dolby have scheduled demos that will present 2D 2K high frame rate at 48 fps; 2D 4K at 24 fps; and 2K high frame rate at 48 and 60 fps per eye for 3D. All these demos will be done using a single Barco DP2K-20C projector with a prototype 2K/4K Dolby Integrated Media Block (IMB) and Dolby DSS200 cinema server.
There has been industry interest in higher frame rates for decades, but only recently — with the advent of digital cinema technology — has it even become thinkable at the exhibition level. Prior to that, presenting films at a higher frame rate carried a huge cost barrier to exhibitors.
Barco and Dolby aim to show that their ultra-bright DLP projectors and 3D cinema system, respectively, can successfully playback at a high frame rate while still maintaining a high-level experience for the audience.
“Dolby’s rich heritage in working with content creators and partners like Barco gives us the experience and perspective to anticipate future market needs for the cinema industry,” said Ramzi Haidamus, Dolby Laboratories exec VP of sales and marketing. “Dolby and Barco’s technical demonstration of high frame rate in different formats reinforces our goal to provide filmmakers a choice that matches their creative vision while delivering audiences the highest-quality presentation possible in emerging digital cinema environments.”
Barco’s “High Frame Rate” presentation will take place today between 8:30 a.m. and 12 p.m. during ShowEast 2011 at the Westin Diplomat Hotel, Miami/Hollywood, Fla. There will be a second presentation at Barco’s Belgian Beer Bar on Wednesday from 5 to 8 p.m. at the Marriott Hollywood Beach Hotel, by invitation only.

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