'You Betcha!' to premiere at the Toronto Film Festival

Content has acquired international rights to Nick Broomfield’s docu “Sarah Palin: You Betcha!” except for Channel 4’s U.K. TV rights.

Cassian Elwes is repping the U.S. rights for the project, which hasn’t yet been set with a distributor.

Content made the announcement Wednesday, the same day it was announced that the doc will world premiere at the Toronto Film Festival next month in the Reel to Reel Section.

“Sarah Palin: You Betcha!” is described as a journey across the icy midwinter snows of Alaska to meet Palin’s school friends, family and Republican colleagues in order to try and discover the real Palin.

Broomfield’s credits include “Aileen: Life and Death of a Serial Killer,” “Heidi Fleiss: Hollywood Madam” and “Kurt and Courtney.” He was awarded the BAFTA Lifetime Achievement Award for Contribution to Documentary. Broomfield directed “Sarah Palin: You Betcha!” with Joan Churchill. The film is produced by Marc Hoeferlin (“Battle for Haditha”).Another Palin documentary, “The Undefeated,” was rolled out last month in limited released by ARC Entertainment. It will be available starting Sept. 1 on pay-per-view and video-on-demand; a DVD launch will include with a special edition for Walmart stores.

In its opening weekend July 15-17 in 10 cities, the film averaged about $6,500 per screen.

Content also said Wednesday that it will be selling “Hick,” starring Chloe Grace Moretz and Blake Lively, at Toronto. That title will premiere at the festival in Special Presentation.

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