Ron Howard will exec produce user-generated photo contest 'Project Imagin8ion'
Bryce Dallas Howard will direct “Project Imagin8ion,” a user-generated photo contest that will serve as the foundation for a short film that her father, Ron Howard, is exec producing.
The contest, which Canon U.S.A. launched May 22, has pulled in over 62,000 entries so far and goes until June 14. Eight winning photos will be selected to inspire the narrative.
Production on “Project Imagin8tion,” which will be shot with Canon EOS DSLR cameras and lenses, will take place during the summer and fall. The short film is expected to debut in mid-November in New York City, where the contest winners will have the opportunity to meet the Howards on the red carpet.
The younger Howard, who previously directed “Orchids” for Glamour Magazine’s shorts series in 2006, told Variety that she expects her father to be “really hands-on, because that’s how he is.”
“It’s an absolutely inspired concept and I’m over the moon to not only direct this film but to work with my father, a true mentor and my personal hero,” she said.
Howard is repped by ICM and Management 360, though it was her father’s agency, CAA, that helped get her the Canon gig. She next stars in DreamWorks drama “The Help” and Summit’s cancer comedy “50/50.” She’ll also make her debut as a producer on Gus Van Sant’s “Restless.”
She also plans to make her feature directing debut with “The Originals,” a drama she co-wrote that remains in development at Imagine Entertainment.