Toon on target for weekend take in mid-thirties

Judging by early Friday grosses, “Puss in Boots” will take the top spot at the weekend box office.

Observers say the Paramount-Dreamworks Animation 3D pic should gross in the mid-thirties. Depending on how Friday-night crowds turn out, though, the film could see slightly higher earnings of around $38 million.

For comparative numbers, “Puss in Boots” was tracking below DWA’s 2010 fall entry “Megamind,” which opened to $46 million during the weekend of Nov. 5.

Twentieth Century Fox’s “In Time,” with an expected three-day perf of $12 million to $13 million, should beat FilmDistrict’s “Rum Diary.”

B.O. observers expect Johnny Depp-toplined “Diary” to gross between $6 million and $8 million — not surprising given the film’s limited target demo. Some tracking services from earlier this week suggested the pic could earn between $8 million and $11 million, based on the popularity of Johnny Depp.

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