CBS Films prexy recalls company's first purchase

The notion of beauty was very much front and center at CBS Films’ “Beastly” premiere Thursday night at the Grove.

“I had to really focus on what it means to be ugly in today’s world,” said director Daniel Barnz. “We couldn’t have Alex be furry.”

Barnz introduced the screening by offering a serious compliment to young stars Vanessa Hudgens and Alex Pettyfer, saying, “‘Vanessa and Alex are as beautiful inside as they are on the outside.”

CBS Films prexy Amy Baer recalled that acquiring the right to Alex Flinn’s novel was the first project she brought into the company. “It was during the writers strike and I couldn’t really do much else. Daniel’s the one who figured out how to make this work and do the ‘Beast’ without talons,” she noted.

Baer brought her two sons, aged 9 and 13. “This will channel your inner teen girl,” she quipped.

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