DreamWorks Animation production prexy John Batter is leaving his post at the toon studio, but he’s not going far.
Batter will join Technicolor subsidiary MediaNavi as CEO, extending an existing relationship between Technicolor and DWA.
As part of the initiative, Technicolor will launch a 2D-to-3D conversion biz. DWA’s “Kung Fu Panda” will be the first film to go through the process.
“On behalf of the DreamWorks family, I want to congratulate John Batter on his new role as CEO of MediaNavi,” said DWA CEO Jeffrey Katzenberg. “John has been an extremely valued leader at the studio and we look forward to working with him as we enter this new chapter of our strategic relationship with Technicolor.”
The two companies already have a strong post-production relationship in place. Technicolor handled DVD and Blu-ray authoring and replicating work on pics including “Monsters vs. Aliens” and the “Shrek” series.
MediaNavi will be focusing on emerging content distribution models, with a large consumer launch aimed for 2012. DWA is especially keen on taking advantage of the growth of 3D Blu-ray sales: Families are increasingly picking up the discs to play on their 3D TV sets.
Technicolor has grown its 2D-to-3D conversion group over the past year. Company has an 80-person team based in Hollywood and more than 200 people in Bangalore, India, where DWA has a studio.
In his new position, Batter will partner with Technicolor senior VP and general manager of the Digital Content Delivery division Greg Gudorf, who will serve as chief operating officer.