Widow of Gersh agency founder helped found MOCA
the Gersh Agency in 1949, and the couple became some of the first collectors of modern art in Los Angeles, serving on the L.A. County Museum of Art’s Modern and Contemporary Art Council for many years. She was also a founder of the Los Angeles Music Center and a member of the Music Center’s Blue Ribbon group. In 1989, MOCA presented “Selections from the Beatrice and Phillip Gersh Collection,” an exhibition of pieces given to the museum by the couple and selections from the Gershs’ private collection. Phil Gersh died at age 92 in 2004. Beatrice Gersh is survived by brothers Charles and Leon; sons David and Bob, co-presidents of the Gersh agency, and grandchildren Steven, who is a Gersh agent; Laura, a Gersh staffer; Jessica; Bill, a TV production staffer, and Annie. Donations may be made to the Museum of Contemporary Art.